Figure 3 plus signifies that new quiddity of web sites memes are on the it cohesiveness-individuality nexus

Shape step 3 reveals towards the good spread area graph the important confident dating within quiddity concreteness from meme family and also the cohesiveness and uniqueness of its generic attributes

As expressed, meme family which were discovered to be the absolute most natural was in fact together with those people sharing original unique content and you may form services (R 2 = .83). Eg, “As well Damn Highest” exclusively works with governmental situations, plus in “Photographs during the day,” extremely era included one another artwork and you may music adjustments.

They screens around three degrees of quiddity concreteness, showing you to meme families that have an incredibly obvious and you can tangible quiddity (an item otherwise a certain character) plus had a tendency to do have more natural and you can unique content, contribution, and you will setting generic functions. New extraordinary highest many “Star Conflicts Man” exemplify so it family. The newest uniform exposure of special sword throughout the bulk off period considering which meme household members a real quiddity. But meanwhile, many days had been much like one another within the the brand new general means, contribution, and you can posts characteristics, dealing with brand new apparently novel facts out of battles.


Contained in this investigation, i employed a big-size analysis to investigate the fresh templates and you can structures underpinning Internet meme systems. Our departure section is a theoretical distinction between a few forces one join internet sites memes together: the specific quiddities of one’s own friends and general attributes of one’s wider meme people. I strived not only to bring a detailed article on these pushes, and to spell it out the way they is connected with both, in order to the structure from meme sites. The new conclusions associated with exploratory foray join the brand new literature with the sites memes in a lot of theoretic and methodological domain names, since described below.

Distinguishing prominent quiddity types: The research revealed five kind of quiddities – object, certain profile, universal reputation, action, and you can phrase. The truth that action are the most frequent is very revealing: In some instances, they presented the fresh embodied nature off internet sites memes, and this build into the shows of individuals who imitate others throughout the personal sphere (Shifman, 2013 ). Imitating a task inside your own method is primarily an easy task to perform while the build is simple understand (Lewis, 2012 ). As such, this may function as the a welcoming treatment for were yourself into new memetic exchange.

Determining the fresh new main-stream (and periphery) of the memetic fields: I outlined the newest conventional of meme community because of the explaining probably the most common blogs, participation, and you can mode attributes of prominent internet sites memes as well as their hours. Supporting earlier qualitative findings (Milner, 2012 , 2013c), it was discovered that white male young ones and young adults was indeed the common users oftentimes. Common people, dinner, and you will the fresh media have been the most prevalent topics, when you are political blogs was much less common. These types of conclusions validate prior to talks of “whimsical” gist out of internet memes as well as their strong organization to pop culture (Knobel & Lankshear, 2007 ; Shifman, 2012 ).

The latest cohesiveness and you will individuality regarding meme families: Considering the difference in quiddity and you can universal services, new cohesiveness of a beneficial meme family relations with regards to simple blogs, participation, and you may means isn’t protected. Our conclusions mean that no matter if meme family members are usually natural, the degree of cohesiveness varies greatly ranging from family members. A central element we seen to be correlated with this variability are uniqueness, or distance regarding the mainstream. The greater amount of unique a good meme relatives is, the more new similarity out of features among its era. Which selecting validates everything we tagged due to the fact individuality-cohesiveness pendulum: It suggests that might stress between communality and you may personality underpinning users’ reasons is even manifested on the companies regarding memes one they generate.